Above All in S^ERV^IC^ESM Campaign

We’ve been using Above All in S^ERV^IC^ESM to talk about Erie Insurance since your great-grandmother’s time. Erie Insurance founder H.O. Hirt coined the phrase and used it as an advertising slogan back in 1926.

Above All in S^ERV^IC^ESM is much more than a tagline. In fact, H.O. raised the letters “ERIE” out of the word “service” to remind Employees and Agents what we are reaching for every day.

Today, being Above All in S^ERV^IC^ESM is a commitment shared by more than 4,000 Employees and 2,000 independent agencies. You could even say it’s a way of life.

That’s why we made Above All in S^ERV^IC^ESM the cornerstone of our new advertising campaign. The new campaign includes ads for television, radio, billboards and print. We provide these ads to our independent Agents to help spread the word about Erie Insurance and the local agencies that represent us. You can check out the new ads here:

• See the print ads
• See the television ad
• Listen to the new radio ads
  • If … Camera
  • If … Future
  • If … Law

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